Fashion Dissertation

Thursday, January 19, 2012

Targeting Youth

Although the kinds of products marketed to

children have remained much the same, the

buying power of children and adolescents has

increased exponentially over time.9 The

affluence of today's children and adolescents

has made youth a market eminently worthy of

pursuit by businesses. Youths now have

influence over billions of dollars in spending

each year.10 In 2002, U.S. four- to twelve-year

olds spent $30 billion.11 American twelve- to

seventeen-year-olds spent $112.5 billion in

2003.12 In 2003, 33 million U.S. teens aged

twelve to nineteen each spent about $103 a

week.13 According to one report, parents

supply 87 percent of young children's income.

UniversityChildren as Consumers: Advertising and MarketingAuthor(s): Sandra L. CalvertReviewed work(s):Source: The Future of Children, Vol. 18, No. 1, Children and Electronic Media (Spring, 2008),pp. 205-234Published by: Princeton UniversityStable URL: http://www.jstor.org/stable/20053125 .

Mary Queen of Shops

Mary aims to expand what she sees as a flagrant hole in the market, providing in vogue clothing at mediocre prices (100-200 for a dress) for women who are being abandoned by the youth-focused high street.

Barbara Hulanicki founded Biba since women were fed up of sauce similar to their mothers. Forty years later, we have the conflicting problem, says Mary ” we are being sole clothing that are more apt for our daughters. Not sauce similar to a young person means modifying your trends.

http://women-clothings.net/tag/dress-for-women/