New Consumers? Children, Fashion and Consumption

http://www.consume.bbk.ac.uk/research/pole.html

http://www.consume.bbk.ac.uk/researchfindings/newconsumers.pdf

Consumer Kids: How big business is grooming our children for profit - Ed Mayo and Agnes Nairn

BOOK OF INTEREST.....

Freedom to be a Child: Commercial Pressures on Children - David Piachaud

http://eprints.lse.ac.uk/6206/1/Freedom_to_be_a_Child_Commercial_Pressures_on_Children.pdf

http://ezinearticles.com/?Childrens-Designer-Clothing---All-Labels,-Brands-And-Pressure?&id=812980

Childhood ends earlier as parents pressure children, says survey - The Guardian

http://www.guardian.co.uk/uk/2006/nov/06/schools.children

Children as consumers: a psychological analysis of the young people's market - By Barrie Gunter, Adrian Furnham

http://books.google.co.uk/books?id=i5czQBxk4o0C&pg=PA159&lpg=PA159&dq=pressures+placed+on+children+as+a+consumer&source=bl&ots=R2bMxJWYXJ&sig=MFZGZhVIyQ6zWhJOidRjeOjsgmw&hl=en&ei=1I62TpiiEcKp8QOen5zjBA&sa=X&oi=book_result&ct=result&resnum=2&ved=0CCUQ6AEwAQ#v=onepage&q&f=false

Pressures placed on children as a consumer

Fears about not having the right brand of trainers or electronic gadgets for children meant that parents in the UK, particularly those on low incomes, felt they had to buy these goods, even if it meant getting into debt.


http://www.bbc.co.uk/news/education-14898614